Fill in the gaps with the correct option. Only one of the answers is correct.
The ideal shopping experience
Shopping can be a difficult _____ (1) for both the customer and the employees of a shop because people are not always happy with what they buy. ____ (2) they say, “The customer is always right”. Well it doesn´t always feel that ____ (3). These days, retailers need to offer their customers the best possible customer service as ____ (4) as ensure a smooth transition between shopping on the Internet and in the store if they want to provide a unique shopping experience and resulting customer retention to ultimately increase sales. James Floyd, says Sales Director of Hugo Boss UK, believes fashion is a growing market ____ (5) will never cease. Communication ____ (6) the customer and the retailer using the internet will be crucial to increasing interaction between customer and employees and will positively influence the shopping experience. Nowadays, we shop more than ever before and the pressure to buy the latest goods is immense and this is looking like spiralling out of control. We all live ____ (7) our means and I think we should get ____ (8) to it. So, what is the ideal shopping experience; I would say it needs to be convenient, well priced and with attention ____ (9) detail. Retailers need to know their target market, who to sell to and when to do it. This way they will save both time _____ (10) money.
Choose the best word from the following options: